G-Star Raw
Newbury St (at the Mass Ave end near Virgin)
Boston, MA

Ozone and Allston Beat are but a distant memory, but their owner has a new boutique in Boston. G Star Raw is an international clothing company that now has a location on Newbury Street in the old Allston Beat storefront. Selling loads of denim, G Star reminds me of what Diesel once was, before it became the ridiculously overpriced store it is today. In all seriousness, the Diesel store now sees fit to charge upwards of 270 dollars for button down shirts. Please, the clothing is not that nice, the shows fall apart and the jeans look extremely dated. Diesel Jeans are so 5 years ago anyway! ;) Before I digress and rail Diesel, let me get back to what we were talking about: G Star Raw.

The G-Star store has a wall of really unique and nice jeans, and lots of fun clothing in styles that appeal to that chic urban crowd who want to look hip without looking like a hipster. Gray seems to be the dominant color scheme and the entire store feels like it. I wouldn’t say that I loved the store, but I wouldn’t write it off completely. Like Diesel, if you were to buy an entire outfit from here, you would look overly put together and give off the vibe of “trying too hard.” Yet, a few accessories, a jacket, or a shirt would really add to an outfit.

I didn’t bother trying on the jeans, mainly because I am hooked on Jean Therapy! They did all look really cool though. But some were overly cool, as in they were so trendy that they looked foolish. The price points threw me in the store. An awesome bomber jacket was only 79 dollars, yet there was a tank top for 65. The prices were like this throughout the store – erratic and senseless.

Bottom line: If you are on Newbury Street, stop in and shop around. If you aren’t on Newbury Street, don’t make a point just to visit G Star Raw.